Data Presentation – Are You Doing It Right?

It is the process of data reporting that makes the business data ready for analysis by decision makers. However, efficient and effective data reporting is solely dependent on presentation. Whether the data successfully gives an insight into the business performance and trends or just becomes a waste of effort depends on how it is presented to the management.

Effective data presentation is when understanding what the data means doesn’t take long and the focus instead moves fast on what the results mean for the company. Since data has so many dimensions which need to be presented, it can often get overwhelming to simplify it. So, here are a few tips that can help you present data in an effective and clean way:

Don’t Get Careless

Most people responsible for data presentation focus more on conveying the facts about how it is done and end up making sloppy visuals. While these visuals display a lot of interesting information, the sloppiness reflects quite negatively on it and the visual might not get the attention it deserves. Weirdly placed titles, ill-defined axis legends and big fonts can act as distractions, taking the focus away from the data to other unimportant matters.

Keep the Text Precise

The whole purpose of effective data presentation is to make it easy for others to understand and comprehend. That requires cutting down the text as much as possible instead of writing long stories alongside the visuals. The title of the visual should speak of the key point of the visual and the data should be presented as a clean visual. If there is a need to add text, use text call-outs and keep it precise.

Pick Your Chart Wisely

Line, bar, Pareto, pie; there are a lot of charts which can be used for data presentation. It can be difficult to decide which of these charts would best suit your needs but that’s quite an imperative decision to make. Use the visual which brings out the key changes in performance and trends most starkly. Always focus on the point you are trying to make with that visual when choosing which chart to go for.

Use the Same Measurement Altitude

In a visual and its conclusion, use a singular measurement altitude to present results. If you are showing annual results, don’t suddenly shift to quarterly results at the end. Pick one single anchor point and make comparisons keeping it consistent, so that it’s easy for other to understand what the whole point of the visual is.

If you want your data to be used effectively, correct data presentation means a lot. is a smart data visualization solution which offers remarkable data presentation options, making it quite easier for you to handle your business data. It is a smart, affordable solution that is specifically designed for small and medium-sized businesses to help them with their data reporting needs.

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